We understand the sale of your home can be stressful at times and quite daunting. However, here are a few strategies that can maximise your result in the end:
Have Great Photos
When placing your home on the market, your photos are a buyer’s first port of call. Buyers will make a decision on whether to come to the open for inspections based on how impressed they are with your ad online or in the paper. Your photos need to be eye catching as they’re the first thing buyers view online.
One way to find out how your photos will turn out is check out the listings which the agents you are interviewing have online on sites such as realestate.com.au and domain.com.au.
Even if your photos cost a little bit extra, the return on investment will definitely be worth it.
Enter The World of Digital Marketing
Gone are the days when buyers would rock up to a real estate agency and ask if they have any houses for sale. EVERYTHING is digital now. This means having a high-definition video for your property and advertising on social media such as Facebook and Instagram.
Never before have you had access to such a big marketplace so take advantage of what could secure you a great price!
Pricing Your Home Correctly
You must always remember to price your home strategically. As the market is very competitive at the moment, it could potentially end in a quick sale and a great price for you and your family. Your agent needs to ensure that your list price is both on the mark and will create as much competition as possible between buyers.
Advertising your home over what the market is willing to pay will only result in longer days on market and actually may set you up for bargain basement offers.
You need to remember that Melbourne prices aren’t booming as much as they were last year, so having a realistic mindset on price is very important to getting the very best result.
Style Like A King
When presenting your home, remember to have it looking and feeling like a display home. You want buyers to walk through your door and know they can just move in right away without doing a single thing. Presentation is everything.
You don’t want buyers having anything negative to say about your home, so if that means investing a little more into it, then definitely do it. Whether that be on small things like light globes or painting or bigger things like floorboards and carpet, whatever you decide to invest short term, will definitely benefit in the long run.
Aurora Estate Agents
Aurora Estate Agents are a new breed of real estate professionals which are highly focused on their core values: integrity, accountability, transparency, client focussed and process driven. Aurora Estate Agents’ dynamic team is a collaboration of effective marketers, residential sales agents and residential leasing consultants.
South East Melbourne, which includes Berwick, Narre Warren, Beaconsfield, Clyde North, and Cranbourne is the country’s property boom hotspot. Aurora Estate Agents is perfectly positioned with a broad spectrum of property expertise to provide the best advice and skills for homeowners, investors and developers to ensure they continue to maximise growth and take advantage of existing market conditions.
Article by Andrew Nguyen
