How quickly would you want your house to sell? Four weeks? Maybe two? How does within fifteen minutes of the first open for inspection sound? Despite it sounding completely unrealistic and ‘too good to be true’, when you focus on the process and work hard to get it right, it can be achieved. Aurora proved this with the sale of 7 Sackville Avenue, Clyde North.
From the appraisal, it was clear that this house had significant potential. Being approximately two years old, with a sleek, stylish and modern exterior, 7 Sackville was bound to look like a display home when presented correctly. The first step in creating the success of this sale, was styling. Professional stylists were hired to ensure the furniture not only complimented the modern design of the home, but the correct pieces were used to enhance a sense of space and light. Neutrals with splashes of colour were used so that buyers wouldn’t be distracted by the furnishings, and could imagine their own pieces in the home.
The next step, and one of the most crucial parts of the process, was sitting down with the vendors to discuss expectations, explain the marketing campaign, and decide on a listing price. Communication and understanding are key in creating and maintaining relationships with clients, and ensuring that they are happy every step of the way. Many agents forget that our main role is to serve the client. We discussed with the vendors their needs and expectation, and with research for evidence, came up with a listing price that the vendors were happy with, and that we as agents knew was realistic. It’s important to remember that the market dictates how much a property is worth, and respecting the market will ensure that you get the most for your property. Our vendor mentioned that we were always “honest and upfront”, which is crucial for the success of a sale.
The next step was marketing. We had to ensure this beautiful home was done justice, and that all active buyers could see the home. Marketing at Aurora includes professional photos, a professionally shot video to showcase the home, stylish boards and brochures, utilising social media, Facebook advertising campaigns, letterbox drops, world-class open homes and more. Going above and beyond with marketing is what sets our listings apart, and ensures success.
Aurora Estate Agents focus on being real estate professionals who are highly focused on their core values: integrity, accountability, transparency, and being client focussed and process driven. Aurora works hard to have a broad spectrum of property expertise, and to provide the best advice and skills for homeowners, investors and developers to ensure they continue to maximise growth and take advantage of existing market conditions.
“Andrew and his team smashed our expectations out of the park. Even though we had faith that Andrew could sell our home, we didn’t expect it to be so quick and straight forward! To be exact, within the first fifteen minutes of the first open home, we had offers on the table. That night, contracts had been signed! Efficient action and communication are two of the many reasons I would recommend Aurora. The team showed compassion and professionalism towards our situation which made everything so much easier. If you want honest and upfront, then Aurora is the team for you!” - Shae, the vendor.
About Aurora Estate Agents
Aurora Estate Agents are a new breed of real estate professionals which are highly focused on their core values: integrity, accountability, transparency, client focussed and process driven. Aurora Estate Agents’ dynamic team is a collaboration of effective marketers, residential sales agents and residential leasing consultants.
South East Melbourne, which includes Berwick, Narre Warren, Beaconsfield, Clyde North, and Cranbourne is the country’s property boom hotspot. Aurora Estate Agents is perfectly positioned with a broad spectrum of property expertise to provide the best advice and skills for homeowners, investors and developers to ensure they continue to maximise growth and take advantage of existing market conditions.
Article by Andrew Nguyen
